Wednesday, 9 October 2013
Music Video and Redundancy/Entropy
Redundancy: is that which is predictable or conventional in a message. Redundancy is the result of high predictability.
Redundancy is not merely a useful tool in communication, it is absolutely vital. A degree of redundancy is essential to practical communication.
Entropy: unpredictability
A text is entropic if it contains unpredictable elements.
From watching the music videos of Taylor Swift, Yo La Tengo and OK Go, I found this:
1) Taylor Swift: Uses more of redundancy features to appeal to her mainstream audience.
Although she does uses minor entropic features to make her videos look cooler. e.g. a dancing teddy bear.
2) Yo La Tengo: They are way more towards the entropic end of the spectrum in that in their video sugarcube they are at a school of rock but it is a classroom with a guy in KISS attire teaching them.
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