Research into magazine adverts

As I have to design an advert for my digipak, I have decided to do some research into key conventions of an album's/ single's advert in a magazine.

In the FUN advert they use big bold black colours to emphasize the the band and album name. Also by using yellow as a back ground colour in put even more emphasize on the words and makes the whole advertisement stand out.
Having the reviews at the top of the ad shows consumers how good the album is.
The use of the band members at the bottom of the advertisement could make some of their audience relate to them and by having one of the members holding the album it tells them what to look for.
Although I think that this is a good advertisement, I don't think that it is right for my advert because it is too bright and colourful. This will not appeal to my audience and so I will have to use a different method of advertisement. 


These next three photos I feel will appeal to my audience.
The Script's advertisement for their album I feel works better for my audience. This is because it is more grown up and powerful. It is also eye catching but in a different way to the use of yellow in FUN's advert. The Script's is eye catching because it is different and makes people look more into the photo. The use of mashing the band into one image suggests unity and a sense of togetherness which I think my audience will want to see from their artists. Something which I don't think I will be able to replicate from this advertisement is the fact that the artists are bigger than the name and the album name. This because my band are new and so their faces are not as well known as the likes of  Danny O'donoghue (lead singer of The Script) so this means that to sell the album I have to show of the band name and album name.

As the song is called colder, the way that I am going to interpret the way The Script's advertisement works is to have the three band members blow air to create the effect in the photo on the right. As they are all going to be taken from the same place and of the same part of the face, I can overlap the photos so that it gives the effect of the photo on the left. This also means that there is the sense of unity that The Script have and it relates to the song. All these things I feel will appeal to my audience and make them want to buy the album.     

Digipak and magazine advertisement Photos

I have decided to take 4 different photos for my digipak
 1) The whole band standing with a black back drop behind them.
 2) the singer sat on a bar by the river.
 3) the weir in Worcester
 4) a photo being burned. For my magazine advertisement I am again going to use the band standing against a black back drop, but have them in different positions or maybe holding their instruments.

Response to chef examiners blog

I have been reading Pete's Blog posts about 'Death of the Album'. I think that the album is now an ageing way to purchase music. I think this because in today's technologically filled environment there is no need to go to a shop and buy an album when you can get it on your phone. I also think that the album its self is going to die out as, due to the ability of buying individual songs, there is going to be less demand for full albums. The way that some artists combat this is to only make the songs available if you buy the album. http://petesmediablog.blogspot.co.uk/2013/11/death-of-album-part-1.html I also had a go at making some album covers using the tips he gave. http://petesmediablog.blogspot.co.uk/2013/11/death-of-album-part-2.html

first practise at digipak

This is my very basic first practise at a digipak. My first impressions are that it is going to take a lot of work to perfect my own work to achieve a very high standard. I will do this by using a lot of the Photoshop tutorials available to me form the internet. This will help as I can give my finished digipak the realistic touches.

Digipak research

Digipaks are different from what they used to be. Due to the increase in digital downloads digipaks are now for serious fans of the artist and what to show their dedication by buying a hard copy to have and to hold. All of the Digipaks that I have researched are from bands in a similar genre and, therefore, have a similar target audience. The key conventions of these digipaks (apart from Biffy Clyro) are that they have a photo of the whole band. This will appeal to the audience because they will feel more of a connection with the band than if they had just bought the digital version. Other things that they have in common is the use of interesting imagery, this makes the pack look a lot more appealing. The Killers, as it is a greatest hits album, have written a thank you message to all their fans and their support. When I come to doing my digipak I want to include these conventions but I will have to remember that my band is not as mainstream as the bands that I have researched. This doesn’t mean that I can’t stick to most of the conventions, if anything it means I can bend them and intend to do this by using more landscape photos of the singer to give the audience a sense of loneliness about the artist (maybe something like Eminem’s Recovery album). I will use the band photo as I think that is important to the genre.

risk assessment

Pre Production casting

Guitarist(1) Matt
Guitarist(2) Trent
Drummer (3) Rory
Singer (4) Freddy

  (1)Matt
  (2)Trent
  (3)Rory
  (4)Freddy